In the world of real estate photography, having great listing photos is essential to attract potential buyers and showcase properties in the best possible light. However, not all listing photos are created equal. There is a difference between essential listing photos and premium/luxury listing photos.
Essential Listing Photos typically consist of a 5 bracket HDR with natural light only, shot by a fully trained and skilled photographer. This approach captures the property's features and characteristics in a more natural and realistic way, without overemphasizing any specific aspect of the property. Essential photos are still high-quality and professional, but they may lack the extra flair and refinement that come with more advanced techniques.
On the other hand, Premium Listing Photos are done by an expert, seasoned photographer with years of experience. These photographers use supplemental flash along with premium editing, resulting in a more polished and sophisticated final product. This approach highlights the property's unique features and emphasizes its luxury and high-end aspects. The goal of luxury listing photos is to create a sense of exclusivity and elegance, which can help attract higher-end buyers.
Ultimately, the choice between Essential and Premium Listing Photos depends on the type of property being marketed and the target audience. For a modestly priced starter home, essential listing photos may be perfectly sufficient. However, for a luxury property with a higher price point, premium/luxury listing photos are more likely to create the desired effect and attract the right buyers.
